About GMFILMS

Meet Our CEO

Boluwatife Jayeoba (aka MaskThaDirector)

At just 25, Boluwatife Jayeoba, popularly known as MaskThaDirector, serves as the CEO and Head of Operations, bringing over 8 years of experience — 6 of them professionally — in media and film production. His journey began in 2016 on the streets, where a simple opportunity to hold a camera sparked a lifelong passion for visual storytelling.

What started as a love for photography quickly evolved into a deep admiration for the world of video production. Boluwatife was drawn not just to the camera, but to the intricate collaboration of departments — from lighting to direction — that bring stories to life. “It takes a village to raise a child,” he often says, a philosophy that mirrors his appreciation for teamwork on set.

Known for his bold and colorful visual style, Boluwatife’s creative vision — as MaskThaDirector — revolves around mise-en-scène: using single camera shots to communicate layered narratives. He crafts content that’s fun, contrast-rich, and emotionally engaging, always aiming to reflect a brand’s identity in a way that resonates deeply with its audience.

With passion, precision, and a fearless approach to creativity, MaskThaDirector leads the team in producing visual experiences that don’t just look good — they leave a lasting impact.